Customer
Giant bicycles
Production
BKN-Productions
Agency
BKN-Productions
Deliverables :
3x 3D animations
Giant Bicycles' slogan is "Unleash each rider’s full potential." They aim to achieve this by creating bikes and related equipment that evoke a sense of fun and casualness. Giant Bicycles is a part of the Giant Group, founded in 1972, and combines craftsmanship, technology, and innovative design..
Giant showcases their newest products and technologies during an event in Taiwan. For this event, they wanted to produce a video to highlight the specs and technologies of the new bikes that they were launching in 2021. The video would also have to be suitable for distributing through other platforms, targeting their consumers.
To showcase Giant’s entire range of (new) bicycles, we chose to work in the same style as we did for their technical explanatory videos. This was quite a lengthy process, since we worked with models that we were provided with by Giant.
A high quality, futuristic video showing the new range of bicycles Giant was launching in 2021.
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