ANIMATION

Giant
Bicycles 2021

CUSTOMER:

Giant bicycles

BUREAU:

BKN-Productions

PRODUCTION:

BKN-Productions

DELIVERABLES:

3x 3D animations

Giant Bicycles

Giant Bicycles House Show’s slogan is ‘Unleash each rider’s full potential’. They aim to do so by developing bicycles and corresponding equipment that evoke a sense of fun and casualness. Giant is part of Giant Group, founded in 1972, and combines craftmanship, technology and innovative design.

QUESTION

Giant showcases their newest products and technologies during an event in Taiwan. For this event, they wanted to produce a video to highlight the specs and technologies of the new bikes that they were launching in 2021. The video would also have to be suitable for distributing through other platforms, targeting their consumers.

APPROACH

To showcase Giant’s entire range of (new) bicycles, we chose to work in the same style as we did for their technical explanatory videos. This was quite a lengthy process, since we worked with models that we were provided with by Giant.

RESULT

A high quality, futuristic video showing the new range of bicycles Giant was launching in 2021.

 

 

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