ANIMATION

Giant
Bicycles HCT

CUSTOMER:

Giant bicycles

BUREAU:

BKN-Productions

PRODUCTION:

BKN-Productions

DELIVERABLES:

3x 3D animations

Giant Bicycles

Giant Bicycles House Show’s slogan is ‘Unleash each rider’s full potential’. They aim to do so by developing bicycles and corresponding equipment that evoke a sense of fun and casualness. Giant is part of Giant Group, founded in 1972, and combines craftmanship, technology and innovative design.

QUESTION

For their new development, Hybrid Cycling Technology (HCT), Giant was looking for three real life 1-minute explanatory episodes. The purpose of the videos was to inform clients on the ins and outs of Giant’s technology applied to their e-bicycle and persuade them to purchase the HCT-enhanced bicycle.

APPROACH

We decided to create 3D animations to be able to show the technology’s effect when applied to Giant’s e-bikes. We matched the rough and tough image of biking with the futuristic look that is associated with state-of-the-art technology to showcase the possibilities that Giant provides with their HCT.

RESULT

Three high-end, futuristic how-to video’s that showcase the HCT. These videos are being used on the Giant website to inform their clients on the technical aspects of their e-bikes.

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