Customer
Giant bicycles
Production
BKN-Productions
Agency
BKN-Productions
Deliverables :
3x 3D animations
Giant Bicycles' slogan is "Unleash each rider’s full potential." They aim to achieve this by creating bikes and related equipment that evoke a sense of fun and casualness. Giant Bicycles is a part of the Giant Group, founded in 1972, and combines craftsmanship, technology, and innovative design..
For their new development, Hybrid Cycling Technology (HCT), Giant was looking for three real life 1-minute explanatory episodes. The purpose of the videos was to inform clients on the ins and outs of Giant’s technology applied to their e-bicycle and persuade them to purchase the HCT-enhanced bicycle.
We decided to create 3D animations to be able to show the technology’s effect when applied to Giant’s e-bikes. We matched the rough and tough image of biking with the futuristic look that is associated with state-of-the-art technology to showcase the possibilities that Giant provides with their HCT.
Three high-end, futuristic how-to video’s that showcase the HCT. These videos are being used on the Giant website to inform their clients on the technical aspects of their e-bikes.
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