NHow Hotel Amsterdam
Nhow Hotels is part of the international hotel chain NH Hotels. This particular type of hotels strives to create the basis for disruption in our lives and inspire their guests to take life-changing decisions that will be meaningful in the long run. They see themselves as a call to action: right here, right now…
In cooperation with an events agency, we were asked to create an opening film for the nhow Hotel in Amsterdam, which was supposed to open in April 2020. The video had to match the unique character of the nhow Hotels and was supposed to create a wow-effect during the official opening of the hotel.
To gain the right inspiration, we visited the hotel and wrote the video concept in the hotel itself. It was there that we decided to bring the graphics that decorated the walls of the hotel to life. We also chose to highlight the themes that were used in each room – all kinds of different countries – by making them blink or move with visual effects. To put the cherry on top, we flew to Madrid, Spain, to interview the director of NH Hotels.
An impactful opening video that will be displayed during the official opening (which has been postponed due to the COVID regulations). Even though the video hasn’t been officially released yet, the management was very approving of this video.