The Independent Dutch Event Association – otherwise known as IDEA – wants to create unique experiences and allow people to experience those together. That is why they host a yearly event called The Experience Conference, during which they communicate stories and inspiration that highlight the marketing power of live. The event is meant for everybody that works in the field of marketing and communications, events and branding.
For The Experience Conference, IDEA asked us to create several animations and an after movie, which could be used for various means of communication. They also wanted us to incorporated IDEA’s branding, which they provided us with, in both the animation concept and the after movie. The event was to take place during the covid-outbreak, so we contributed to the events industry by doing this on a lower budget.
Besides facilitating the entire livestream through which the audience was able to join the event, we also employed an extra cameraman to shoot some dynamic footage. This footage was saved on an SSD and taken to our studio, where we mixed it in with the livestream content to create a lively after movie. We also created a teaser, an intro and some bumpers that could be used during the livestream to spice things up.
A complete package for an online event, consisting of a leader, bumper, intro, name titles, stage animations and an after movie. The after movie was created by using an extra cameraman to shoot dynamic shots and combining those with shots from the livestream.