With more than 25 years of experience in its sector, Demarec produces state-of-the-art equipment for durable demolition and recycling. They produce products for the B2B-market, such as grabs, pulverisers and processors and have dealers in over 20 different countries.
Our loyal client Demarec wanted to take a different approach to selling their products. Their style is tough and rough, with a little bit of edge. The products – and, therefore, the promotional videos - are meant for the B2B-market, both via online calls and social media, as well as international events, such as fairs and congresses.
We decided to use previously shot footage of Demarec’s products – which were shot with another purpose – and upgrade those by using animations, thus adding a dynamic touch to the videos. The animations were used to provide the (potential) client with the needed specs in order to convince them to make a purchase.
New, upgraded videos of Demarec’s tools that can be used both online and during offline international events to promote all of the products that they have in their range.