ANIMATION / CAMPAIGN

D-Reizen

CUSTOMER:

D-Reizen

BUREAU:

C2B

PRODUCTION:

BKN-Productions

DELIVERABLES:

1x 3D animation

D-Reizen

D-Reizen was a Dutch travel organization with over 230 travel agencies in the Netherlands. The organization was founded in 1966 but was declared bankrupt in April of 2021.

QUESTION

For an original giveaway on Instagram, D-Reizen was looking for video content to support a game. The purpose of the game was to gain at least 3.000 new followers on the social media platform.

APPROACH

One of our partners – C2B, an agency located in Amsterdam - presented the client’s idea, which we transformed into a visual/style frame in order to determine whether we were headed in the right direction. After approval from the client, we started creating the animation and the audio design. We realised this project over a short period of time, namely within 3 weeks.

RESULT

The game went live on the 21st of January 2021 while D-Reizen had about 5.000 followers. The game ended on the 6th of February and D-Reizen had 8.939 followers, so they gained almost 4.000 followers in little over two weeks’ time.

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