Klant :
Microsoft
Productie :
BKN-Productions
Bureau :
The MAG
Deliverables :
Hype, showassets, sizzle
Microsoft creates platforms and tools powered by AI to deliver innovative solutions that meet the changing needs of our customers. The company is committed to making AI widely accessible and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.
Microsoft Events wants a complete show assets package to create impact during the event: hype video, show assets (leader, outro, bumper, title cards, countdown clock, jingle), and a sizzle recap video.
We start with a kickoff session with the client, where we discuss the goal of the event and any specific requests or ideas for the assets. Based on the event logo/design, we create concepts for the opening video, storyboards for the leader, and concepts for other show assets. Once the client makes their selection, we begin working on the final versions. We traveled to various locations abroad with a crew consisting of a producer, two cameramen, and a photographer to capture the entire event and create a sizzle recap video.
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