Klant :
Giant Bicycles
Productie :
BKN-Productions
Bureau :
BKN-Productions
Deliverables :
5x Product video’s
Giant Bicycles' slogan is "Unleash each rider’s full potential." They aim to achieve this by creating bikes and related equipment that evoke a sense of fun and casualness. Giant Bicycles is a part of the Giant Group, founded in 1972, and combines craftsmanship, technology, and innovative design..
Giant wanted product videos to provide their customers with better explanations of their E+ System products..
In a brainstorming session, the client presented their concept, after which we scheduled a filming day. On the filming day, we set up a studio on location and used an autocue for the script. The client arranged for an employee with extensive knowledge of the subject. These images, along with footage provided by the client, were edited into an initial version of the video. The client indicated which parts of the video they wanted animation for. We first designed style frames for the animations. After approval, we began animating. The client provided the 3D models. The combination of the animations and filmed footage brought the video together, resulting in a satisfied client.
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