Klant :
Humankind
Productie :
BKN-Productions
Bureau :
BKN-Productions
Deliverables :
Employer branding video + extra content achteraf
At 500 locations, over 4,000 employees dedicate themselves with heart, mind, and hands to their mission: the optimal growth and development of every child. The organization is led by a Board of Directors, who are supported by the corporate staff and secretariat.
Humankind wanted an employer branding video to attract new employees. In this video, current employees spoke about Humankind and why it's a great company to work for.
After an introductory meeting with the client, we wrote a concept, supported by example videos. Once the concept was approved, we scheduled filming days with the client. We created a questionnaire, which was used to interview Humankind employees in a studio we set up on location. The footage was then edited into the first version of the video. After the edit was approved, we began working on the animations for the video. We first delivered style frames, and the client selected the one that resonated most with them. From there, we began animating, which brought the video together, resulting in a beautiful video and a satisfied client.
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