Klant :
Urban Arrow
Productie :
BKN-Productions
Bureau :
BKN-Productions
Deliverables :
Een Engelse en Duitse trainingsvideo
Urban Arrow is a company that has introduced electric cargo bikes to the Netherlands. There are more than 45,000 Urban Arrow bikes in use worldwide, spread across over 26 countries. They believe in bringing about change through cycling, both for our own health and that of our planet.
Urban Arrow wanted training videos to be created for their international dealers, providing them with information to help them sell the bikes more effectively. Additionally, they requested extra material to be filmed for use on social media.
In a brainstorming session, the client presented their concept, after which we scheduled the filming days. The client provided the script, and based on that, we worked out a shot list. The client had arranged actors with extensive knowledge of the subject. Over two filming days, both videos were shot. The footage was then edited into two initial versions: one in English and one in German. After receiving approval, we began the animation process. We based the animation style on a video the client already had. The combination of animations and filmed footage brought the videos together, resulting in a satisfied client.
EN 
NL 
