CAMPAIGN / SOCIALS

New York Pizza

CUSTOMER:

New York Pizza

BUREAU:

C2B

PRODUCTION:

BKN-Productions

DELIVERABLES:

4x socials

New York Pizza

New York Pizza is a Dutch fast-food chain specializing in pizzas. It was founded in 1993 and was acquired by the Norwegian company Orkla in 2021. The chain's motto is "It's the dough."

QUESTION

For the start of the new year, New York Pizza wanted to launch a campaign to promote eating pizza in a 'sporty' manner - 'No Pain, No Pizza.' This campaign was primarily shared through the company's social media channels.

APPROACH

We were approached by C2B from Amsterdam to produce this project. They developed the idea and scouted the location and model for the shoot in advance. Our task was to film, edit the footage, and animate it in line with the New York Pizza brand identity.

RESULT

We have developed a total of 5 social videos, each under a minute in duration, designed to quickly capture the attention of the followers, all in line with the New York Pizza brand identity, including animations. These videos were shared in January as part of the 'No Pain, No Pizza' campaign through the company's social media channels.

RESULT

Three videos that showcase the three facets of Verstegen, showing the viewers why to pick Verstegen spices. The videos can be found on the Verstegen website, but also on a special landing page that is created for B2B purposes.

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